Packaging redesign is one of the most important and challenging aspects of packaging management, especially for CPG brands. Cultivating a fresh new look while staying true to the identity of a brand or package is no easy task—demonstrated by packaging redesign horror stories from top brands like Tropicana and Costco. To help packaging professionals navigate these challenges and bake ergonomic considerations into new designs, we recently launched a new online program, reDesign Your Package. This
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