Diamonds are Forever: the Story Behind the Slogan
Diamonds are Forever: the Story Behind the Slogan
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thediamondauthority.org
7.7K views · 232 reactions | Every De Beers Forevermark inscribed...
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Are Diamonds Forever? A Chemical Investigation
Are Diamonds Forever? A Chemical Investigation
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De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
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HUSSAIN AHMED on Instagram: "You didn't decide to buy a diamond ring. A cartel decided for you. 🤯💎 It is the most successful marketing campaign of the 20th century. Before 1938, diamond engagement rings weren't a "tradition"—they were a failing industry. The Problem: Diamonds were crashing in value. The Fix: De Beers (the monopoly) hired the ad agency N.W. Ayer to fundamentally change human psychology. They invented the slogan "A Diamond is Forever." They didn't just sell a rock; they sold the
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