H&M just blurred the line between real and rendered. Their “model” campaign wasn’t photographed — it was generated. Vanessa Moody’s AI twin replaced her in the final shots. For a brand struggling with slow growth and rising costs, this isn’t creative freedom — it’s financial logic. AI lets them skip studios, flights, and entire crews. What used to cost thousands now costs prompts. And if Hugo Boss and Levi’s are already following, how long before human models become a luxury, not a necessity? |