Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
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Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these ...
May 13, 2022
Payless Shoes
Payless ShoeSource Is Back With A New Look And Name
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