The Boston Consulting Group BCG Matrix Explained
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MSNWolters World - Video
The Boston Consulting Group BCG Matrix Explained
The BCG matrix is a portfolio analysis that firms use in order to analyze the different products or services that they offer. It helps firms determine where they should be investing and where they may want to cut back. From cash cows to dogs and everything in between. Filmed in Vienna, Austria Copyright Mark Wolters 2019 #marketing #BCGmatrix ...
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الـ Growth-Share Matrix او ما يعرف بـ BCG Matrix هي احد ادوات التحليل واتخاذ القرارات الاستراتيجية التي قدمتها مجموعة بوسطن للاستشارات في عام 1968 وهي لم تعد مفيدة في ايامنا هذه لعدة اسباب منها التبسيط المفرط لديناميكيات السوق المعقدة إلى أربع فئات فقط، والتي قد لا تلتقط الصورة الكاملة. توفر لقطة تحليلية ثابته في وقت يتمتع بالتغير السريع ولا يمثل تغيرات السوق أو تفضيلات المستهلك المتطورة. إهمال معظم عوامل السوق الخارجية، حيث لا يأخذ في الاعتبار التأثيرات الخارجية مثل الظروف الاقتصادية أو التغيير
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