![](/rp/kFAqShRrnkQMbH6NYLBYoJ3lq9s.png)
ExchangeWire: Data-Driven Advertising and Marketing Technology
Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan
The Wires 2024 Shortlist Unveiled: Fierce Competition Across All ...
Sep 20, 2024 · “It's been another excellent year for Wires entries, and a particularly tough year for our judges to deliberate over, The standards have been high, which speaks more widely to the quality of the work being done across our industry in 2024.
How Can We Navigate Ad Tech's Curation Revolution?
In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to navigating a post-cookie era, to smart activation. Discover why curation is the new champion of programmatic advertising ...
ExchangeWire Industry Review 2025: A Year of Challenges
Jan 24, 2025 · ExchangeWire’s Industry Review 2025 serves as a definitive guide to the year ahead, offering in-depth insights into eight transformative pillars. This year’s review explores the seismic shifts driven by Artificial Intelligence (AI), highlighting its growing role in …
2025 Predictions: Platforms - ExchangeWire.com
Jan 29, 2025 · What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry. Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for …
The ExchangeWire Media Pulse: H1 2024 - ExchangeWire.com
Aug 7, 2024 · The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation).
Programmatic Trends & Predictions for 2025: Industry Experts …
Jan 7, 2025 · Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025.. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, technological advancements, and shifting industry expectations.
Predictions 2024: OOH & DOOH - ExchangeWire.com
Dec 21, 2023 · In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to the forefront of media minds?
APAC Archives - ExchangeWire.com
In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up ...
Reports - ExchangeWire.com
The State of Data and Tech Maturity for Brands in APAC. Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.