This resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author’s understanding of the rhetorical situation and design principles.

Overall then, when we see a visual used for rhetorical purposes, we must first determine the argument (claim, reasons, evidence) from which the visual is situated and then try to grasp …

Whatever discipline you study, chances are you’ll come into contact with images, illustrations, and designs that require a sophisticated and close reading, so you may draw conclusions about …

Although the rhetoric of visual culture changes dramatically over time, rhetoricans have pointed to several different kinds of visual rhetoric that shape Americans’ popular and political beliefs.

When you analyze a visual image, you examine it from different angles and decide how each element functions to reach an audience for a particular purpose. Some of the elements you …

This essay is intended as an overview of what visual rhetoric is and how it functions alongside other rhetorical strategies that students may encounter in their composition courses.

Visual rhetorical analysis – also commonly referred to as visual rhetorical criticism – is best understood as a mode of inquiry for studying how visual artifacts and phenomena impact …