Sep 17, 2025 · That’s where User Personas come in. A user persona helps you understand who your users really are—their needs, motivations, frustrations, and goals. Instead of designing for …

A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer …

May 11, 2023 · 1. What is a user persona? A user persona is a fictional representation of your ideal customer. As a UX designer, you’ll start the design process by conducting user research — building …

Oct 3, 2025 · Personas create a memorable representation of real users based on concrete research. Why Personas? A persona is a fictional, yet realistic, description of a typical or target user of the …

What is a user persona? A user persona refers to a fictional, generalized representation of the ideal target audience for your product or service. User personas capture the behavior, goals, needs, and …

May 16, 2025 · What is a user persona? A user persona is a profile of your ideal customer based on real data about your existing or target customers. These detailed profiles help teams understand their …

Nov 1, 2025 · What is a user persona in UX research? User personas are research-based, archetypal representations of your ideal customer. Personas can take on many different forms, but typically they …

Jun 27, 2023 · User personas, also known as buyer personas or customer profiles, are fictional representations of your target audience segments. These personas are created based on extensive …

Mar 7, 2025 · A user persona is a fictional yet data-driven representation of an ideal user. It embodies the characteristics, behaviors, goals, and pain points of a specific segment of a product’s audience.

Oct 14, 2025 · A user persona is more than just a basic user biography. It is a dynamic representation of an ideal user, including narratives about their goals, frustrations, and daily digital interactions.