Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by ...

Meanwhile, the European Commission has imposed its first major penalties under the Digital Markets Act (DMA), fining Apple ...

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises ...

The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

Surrounding those ads with relevant content has been shown to boost their effectiveness, according to the report. Sixty-four ...

We’re excited to welcome IAS as our new ad measurement and optimisation partner, ” said Sergii Denysenko, CEO of MGID. “With ...

TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

Nexxen's unified platform — a single, connected ecosystem comprising a demand-side platform (“DSP”), supply-side platform ...