Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approaches ...

TikTok has, for a while now, been a social channel of huge influence, birthing trends and shaping purchase decisions (just think of the infamous hashtag #TikTokMadeMeBuyIt). Despite this, however, ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

Only last month, Ebiquity and the WFA produced a report suggesting a shift in marketing budgets towards performance, driven by retail media and CTV. The consensus seemed to be that marketers are being ...

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

Social video is currently a massive trend, driven in large part by TikTok and imitated by sites from Instagram to Snapchat, X and even LinkedIn. As a result, creative software that can make short, ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

The conversation around retail media is wide-ranging and fast-moving, with many predictions about how this dynamic channel will grow and change going into 2024. So far, we’ve taken deep dives into the ...