The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

New kids toys have arrived to McDonald's Happy Meals featuring Teenage Mutant Ninja Turtles and Hello Kitty and Friends. Take ...

"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great ...

The Hello Kitty and Friends Wooblin’ into Mischief Bundle includes 4 crochet kits for Halloween that are perfect for ...

The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

New Halloween-themed Sanrio character merchandise will appear via a Happy Kuji lottery set to be held in Japanese stores in ...

New Poppin' Cider drink bottles featuring six Sanrio characters with six different flavors are available for purchase at ...

Hello Kitty designer Yuko Yamaguchi reveals how she took the character from obscurity to global fame through fan feedback and ...

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years.

Sanrio’s world-weary character stars in a new Netflix series. By Tejal Rao In “Gudetama: An Eggcellent Adventure,” a new live-action and animated series on Netflix, an ambitious television ...