Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.

The figure was reportedly a combination of viewership across global & U.S. broadcasts, YouTube and other digital properties.

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny's Super Bowl half-time performance celebrated Spanish-language music and Latino identity, drawing over 4 billion ...

Bad Bunny, who performed at the Super Bowl halftime show in February, set a new record after global viewership numbers were ...

The Puerto Rican pop star’s performance at the Super Bowl 2026 halftime show drew 4.157 billion views worldwide within the ...

The divisive Bad Bunny Super Bowl LX Halftime Show last month got people all over the world united based on recent numbers released.

The NFL says Bad Bunny’s Super Bowl 60 halftime show hit 4.1 billion views, but fans question the numbers and demand clarity.

Less than a month after Bad Bunny took to the stage for his Super Bowl 2026 Halftime performance, Jay-Z’s entertainment ...

NEW YORK, March 2, 2026 /PRNewswire/ -- Today, Apple Music, the NFL and Roc Nation announced Bad Bunny's Apple Music Super Bowl LX Halftime Show performance shattered global viewership, drawing 4.157 ...

Unfortunately for the vocal critics, Bad Bunny's halftime performance at Super Bowl LX delivered exactly what the NFL was hoping to get from it, and ...

It's an all-time record for the halftime show.