GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

Cracker Barrel's rebranding and restaurant makeover spark social media criticism as loyal customers reject the chain's move ...

The Southern-themed restaurant chain has become the latest battleground in an increasingly unpredictable culture war over ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to ...

Cracker Barrel's stock faces challenges amid rebranding efforts. Early sales progress shows promise, but uncertainties remain ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you think? Take our poll.

Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...