Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but its new logo stole the show—and not in a way the company intended.On Monday,

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular cracker barrel, meant to invoke the imagery of an old-fashioned general store. The new logo simplified the brand's text design and placed it inside a barrel-shaped outline.

Cracker Barrel has a new spokesperson. Jordan Davis is now apart of a “All the More” campaign with the hopes of patrons discovering new and returning menu items, along with a new restaurant look, and a changed brand. The country music singer is right in the middle of it, bringing it all to life.