Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: @RobbyStarbuck/X)

The Democratic party and California governor joined the backlash against the Southern restaurant chain’s new design.

MSNBC's Jonathan Capehart slammed critics upset over the controversial Cracker Barrel rebrand, claiming MAGA supporters are too-easily offended.

Cracker Barrel has a new spokesperson. Jordan Davis is now apart of a “All the More” campaign with the hopes of patrons discovering new and returning menu items, along with a new restaurant look, and a changed brand. The country music singer is right in the middle of it, bringing it all to life.

Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” D

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have seemed like a golden opportunity to get in on an undervalued stock. After all, a new logo doesn’t change a company’s fundamentals, and it might be worth the gamble if the uproar quickly blows over.