Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Baristas have a new goal for how long it should take to get a drink into customers' hands, part of an initiative in all ...

Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block ...

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is expected to report its fiscal third-quarter earnings after the bell on Tuesday.

CEO Brian Niccol took over from Laxman Narasimhan on Sept. 9 at a time when the coffee chain is tackling weak demand in the United States and China. AP ...

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

Advance Auto Parts Inc. (NYSE:AAP) shares are trading lower on Thursday. The company reported second-quarter adjusted ...