Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of ...

We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Currently, there is no indication that employees in Austin plan to follow suit ... s $1.2 billion purchase of online shoe retailer Zappos in 2009. Whole Foods now on a growing list of unionized ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

and overall marketing strategy. Such research also involves conducting a SWOT analysis to identify weak and strong points of the app and building a business plan. Again, analyzing your competitors, ...

US President Donald Trump ordered steps to expedite federal permits in his opening bid to entice American investment and shrink timelines for building critical energy infrastructure. Trump’s ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

We may be nearly a month into 2025, but there are still tons of new year and end of season sales to take advantage of, including the Zappos winter clearance sale. The retailer is one of the best ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout ...

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