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In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, ...

Microsoft Gaming boss Asha Sharma’s new XBOX branding push has sparked debate over marketing, polls, and the Xbox brand ...

Xbox unveiled a new glowing logo blending nostalgia with a futuristic design. Fans believe it could hint at upcoming hardware ...

The first new Lego movie tie-in for four years is also the first proper Batman game in over a decade, with a loving homage to the movies, comics, and video games.

Microsoft completed its purchase of video game-maker Activision Blizzard for $69 billion on Friday, closing one of the most ...

LB Beistad is a writer and musician based in Nashville, TN. Her love of gaming began with her cousin introducing her to Banjo Kazooie and Jak and Daxter when she was five years old. Since then, she ...

Asha Sharma has debuted a new boot up animation for Xbox consoles, in her continuing efforts to get people excited for the brand again. Since Asha Sharma took over as head of Xbox in February, she has ...

Newly-installed Xbox boss Asha Sharma has revealed the company's new console bootup sequence, which is set to go live via a firmware update next week. Via a post on social media, Sharma dropped the ...

Next week, your Xbox Series X|S will be a little different when booting up the Microsoft home console. Xbox CEO Asha Sharma has revealed a new intro sequence for the system on X, with the new green ...

Microsoft’s new Xbox CEO continues to make changes that are designed to please fans. Microsoft’s new Xbox CEO continues to make changes that are designed to please fans. is a senior correspondent and ...