In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, ...

Microsoft Gaming boss Asha Sharma’s new XBOX branding push has sparked debate over marketing, polls, and the Xbox brand ...

Xbox unveiled a new glowing logo blending nostalgia with a futuristic design. Fans believe it could hint at upcoming hardware ...

Sharma dropped a poll asking her followers if they preferred "Xbox" or "XBOX," with the latter coming out on top two-to-one.

Asha Sharma has debuted a new boot up animation for Xbox consoles, in her continuing efforts to get people excited for the brand again. Since Asha Sharma took over as head of Xbox in February, she has ...

Xbox's recently-refreshed logo will become available today as a dynamic background, and also launch as both a profile background and a gamer pic on Xbox consoles. Newly-installed Xbox boss Asha Sharma ...

Back on Friday, we shared how Xbox had unveiled a new logo design along with the words "We are Xbox" next to it, and at the time there were a lot of requests for it to be turned into a dynamic ...

Xbox has emerged with a redesigned logo as the centerpiece of a comprehensive brand evolution, signaling a new era for the gaming platform. Unveiled on the official Xbox X (formerly Twitter) account, ...

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Microsoft has scrapped Microsoft Gaming in favor of Xbox today, and it’s also starting to roll out a new Xbox logo. The new logo started appearing on Microsoft’s campus this week, just in time for ...