At the beginning of this year, Xbox was making headlines for all the wrong reasons. Several reports had claimed that Xbox was ...

In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, ...

Microsoft Gaming boss Asha Sharma’s new XBOX branding push has sparked debate over marketing, polls, and the Xbox brand ...

Xbox unveiled a new glowing logo blending nostalgia with a futuristic design. Fans believe it could hint at upcoming hardware ...

The Xbox CEO asks if fans want to change the console's name amidst a number of other branding changes enacted since she took ...

It's been 15 years since Rockstar Games, best known for 'Grand Theft Auto' and 'Red Dead Redemption,' released a unique ...

The CEO shared the update following a social media poll, where she asked fans to choose between the standard Xbox and its ...

Microsoft’s new gaming CEO has seemingly rebranded Xbox for the second time in weeks. Earlier this week, Asha Sharma polled ...

Xbox rebranding is proceeding at a rapid pace, and the latest fan-influenced change is a lot stranger than updating the logo ...