Xbox is getting a new boot-up sound and animation next week, signaling another step in Microsoft's broader platform overhaul under Sharma.

Microsoft's new Xbox CEO, Asha Sharma, is bringing over executives from the CoreAI engineering group where she worked before, along with a director at her previous company, Instacart. Xbox has seen ...

Xbox has unveiled a refreshed look for its iconic logo, which features a return to the brand's classic green coloring. The logo was revealed via social media last night, following the release of a ...

Nintendo, Sony Interactive Entertainment, and Microsoft continue to collaborate in a bid to "improve player safety across [all three] platforms," Nintendo Switch, PlayStation, and Xbox consoles. All ...

Xbox has been losing the gaming console war for years, as declining hardware sales struggle to compete against the Nintendo Switch and Sony's PlayStation. The past year has seen layoffs, price hikes ...

Xbox‘s recent strategy and changes are hurting its players and forcing them to make tough decisions. Xbox is one of the biggest players in the industry, but it is struggling to earn that right. The ...

Xbox is raising prices on Xbox Game Pass, despite recently proclaiming that it’s a profitable business model and just had a record-setting year for revenue. Since 2020, Xbox has positioned itself as ...

For the second time in six months, Microsoft is raising prices on Xbox hardware in the United States. New prices on Xbox Series X and Series S consoles will go into effect on Oct. 3, the company ...

Less than a month ago, we looked at how current game console prices were historically high due to price increases from all three major console makers. Today, that analysis is already a bit out of date ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...