Offering promotional products to influencers for unboxing videos or giveaways amplifies psychological impact through social proof and aspirational connections.

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The Philippine GameDev Expo (PGDX) is set to return for its third edition from July 25 to 27 at the SMX Convention Center in Pasay City.

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Gamification is the process of applying game principles to non-game activities to encourage engagement, participation, and loyalty — think challenges, rewards, and a sprinkle of friendly competition.

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