BATON ROUGE — LSU athletics officially announced its partnership with Woodside Energy Monday morning as its jersey patch ...

The CBS Sports 2026 UEFA Champions League bracket games offer a chance to win the Ultimate London Getaway with tickets to a UCL match ...

NEW YORK (AP) — Online seller eBay wants a bigger share of the Gen Z market. The online seller has agreed to purchase second hand fashion marketplace Depop from Etsy for about $1.2 billion in cash, ...

A potential Tennessee Titans uniform redesign has sparked a branding conversation about uniform colors and logos.

Until now, stadiums named for sponsors have had to switch to generic names for the Olympics. The O2 Arena in London became ...

Despite the ever-changing trends in fashion and the return of the beloved baggy jeans and jorts, one thing has remained the same: Rappers aren’t afraid to flaunt their love of jeans. These are The ...

One way the Olympics stand out is by the absence of advertising on courses, rinks and slopes. But increasingly at the Milan ...

Lionel Messi fought for almost a decade to register his trademark in Europe as a sportswear brand. The Spanish cycling company Massi argued the brand names would be too similar in name, which ...

The San Antonio Spurs are adding even more veteran assistance in the frontcourt. The Spurs are signing free agent center Mason Plumlee to a 10-day ...

Every Olympic Games brings together the best athletes from around the world. At the 2026 Milano Cortina Winter Olympics, about 2,900 athletes are competing across 116 events. Only a small group will ...

The Winter Olympics always deliver moments that feel impossible to repeat. Every four years, new stars rise and old champions chase history. Still, some records sit far above the rest. They were set ...