Over the course of over 30 years, he worked his way up to top management. Management experts say the company veteran could ...

Having been around for more than 70 years, Asics has made a name for itself in the world of sportswear—and it's a name associated with reliable, trusty goods. The brand's sneakers are shining stars; ...

Taking to the Mumbrella Sports Marketing Summit stage on Thursday afternoon, Kate Chapman – the Parramatta Eels’ general ...

British brand MG is considering creating a new sporting sub-brand to widen the appeal of its electric cars. MG is mulling ...

Nike: Form Follows Motion traces 50 years of the brand, from grassroots start-up to global giant, delving into Nike’s ...

Canlan Ice Sports Corp. (TSX: ICE) (“Canlan Sports“) and Cizzle Brands Inc. (“Cizzle Brands“) today announced entry into a ...

MG is mulling over introducing a sporty sub-brand in the UK to give its core electric model range a more ‘sporting’ and ‘aggressive’ look. Over the last decade, the Chinese-owned British ...

French Rugby Federation said it was suing troubled sportswear brand Le Coq Sportif for 5.3 million euros ($5.89 million) in ...

What makes Mahomes so transcendent, you ask? He's a a household name by his mid-twenties, a 3x Super Bowl champ by his ...

"as both Canlan Sports and Cizzle Brands share a deep-rooted passion for grassroots hockey. At Canlan Sports, we serve close to 100 sports associations across North America, and an active ...

Marketing is at the heart of what you do. What are the key brand and marketing principles that you follow in your role?I’ve ...