CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

Fishing lure proved to be more effective on a dog rather than fish in an adorable video filmed at a lake in Scottsdale, Arizona. Footage from Tom Lancione shows the pooch attempting to bite the lure ...

A recent Microsoft study found a startling success rate for automated, AI-generated phishing emails. Lures that did not use AI had a 12-percent click-through rate (which means a victim took the bait ...

From Heddon and Pflueger classics to the legendary Haskell Minnow, learn how to identify, value, and collect old fishing lures. Similar to oil painting, the age of the work, the artist’s name and ...

LAKE LURE, N.C. (WSPA) — A Lake Lure attraction will soon be demolished after enduring significant structural damages from Hurricane Helene in 2024. Town officials said assessments completed by ...

Fishing lures aren’t just tackle box staples — they can be prized collectibles that command impressive prizes. But before you fall hook, line, and sinker, it’s important to know what makes a lure ...

The sardine trend has exploded on social media in the past few weeks. The aesthetic captures a unique summer vibe that's reminiscent of an Amalfi Coast vacation. It transports you to a yacht in Italy, ...

A Lancaster County science fair champion has earned international honors for developing a fishing lure that won’t contribute to the problem of plastic pollution in waterways. Hempfield High School ...

An expert snag-er shares his best proven tips and creative hacks to save your favorite baits from rocks, trees, stumps, and snags. Hooks catch more than just fish. Snags are an annoying reality ...