Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

Presenting complex technology in simple and engaging terms starts by understanding your audience and their level of tech ...

Product-centric strategic planning aligns your organization's objectives and key results with its most dynamic value creation ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

The construction industry is in the midst of a technological transformation. For decades, the field relied on traditional ...

Volvo Cars has presented its revised product plans to its North American dealers after the brand recently dropped its goal of ...

Launching over 50 products globally is a voyage that tests every facet of marketing insight, from understanding diverse ...

Girls have been hitting puberty at increasingly younger ages over the past few decades. New research looks at environmental ...

Get ready to revisit some of the most iconic and unforgettable examples of product placement in film history. The post 13 ...

What do former and current CEOs Satya Nadella, Susan Wojcicki, and Indra Nooyi have in common? Brilliance in the boardroom, ...

The first Thunderbolt 5 cables arrived in July. Earlier this month OWC started taking pre-orders for the first Thunderbolt ...