They say there's no such thing as bad publicity, which is perhaps just as well for an attempt to transform the image of women's tennis that fans have branded 'ugly', 'boring' and 'horrible'.

The BNP Paribas Open at Indian Wells, known as the fifth Grand Slam, has been a scene of glory for legends Roger Federer, Rafael Nadal, Novak Djokovic and Serena Williams. However, for some of the ...