Xbox launches its new Game Studios Shop with official Halo, Forza, Gears, and Fable merchandise, including hoodies and ...

Fancy grabbing some merch for your favourite first-party Xbox games? Well, Microsoft has set up an official Xbox Game Studios Shop today, with the intent of selling merchandise from the likes of Halo, ...

In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, ...

Microsoft Gaming boss Asha Sharma’s new XBOX branding push has sparked debate over marketing, polls, and the Xbox brand ...

Microsoft completed its purchase of video game-maker Activision Blizzard for $69 billion on Friday, closing one of the most ...

A new consumer survey has highlighted the main reason why people buy video game consoles, and it should be a surprise to no one. Over the course of the Xbox Series X/S’s lifespan, Microsoft has ...

The video game highlights of May include exclusives from Xbox and Nintendo, as well as new Batman and James Bond adventures.

What just happened? Microsoft has followed through on earlier reports that it would lower Game Pass subscription prices. While the cheaper tiers and overall game selection remain largely unchanged, ...

Microsoft is reducing the price of the top-tier Game Pass Ultimate service by 23%, to $22.99 per month. The more limited PC Game Pass subscription now goes for $13.99, down 15%. But the subscriptions ...

Asha Sharma and Matt Booty, the new leadership team for Microsoft Gaming. (Microsoft Photo) Asha Sharma’s first big move as Microsoft’s gaming chief is a trade-off. The company is cutting the price of ...

Microsoft has announced that, effective today, it will be cutting the price of Game Pass, following a report last week that fledgling gaming division CEO Asha Sharma believed that it had become "too ...