Why top B-schools are betting big on storytelling for future leaders

Explore how India's top B-schools are prioritizing storytelling to equip future leaders with essential communication skills.
Harvard Business Review

How to Do Influencer Marketing That Customers Actually Trust

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...
India Education Diary on MSN

IMRC 2025 concludes at IIMA with high-impact discussions, poster presentations, and diverse research perspectives

The concluding day featured a conference-wide poster presentation session, where over 80 participants presented their research across diverse areas of management ...
Investopedia

Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Boosting marketing transformation while improving the human experience

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Silverback Digital Marketing Announces Expanded Social Media Marketing Framework to Support Evolving Online Engagement Needs

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...