As a kid, finding a toy in your cereal was like striking gold. Plenty of us share memories of fixing our breakfast cereal and beaming with excitement as a fun little toy topples out of the box. It’s ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.

The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table. WK Kellogg Co. is partnering with Disney ahead of the release of Toy Story 5 this ...

Nothing says nostalgia quite like digging through a cereal box and finding a treasured toy inside. Kellogg's is on a mission to bring that morning magic back. For the first time in over a decade, ...

WASHINGTON — Kellogg’s is putting playable toys back inside cereal boxes for a limited time. Surprise cereal box toys used to be a routine offering, but faded away over time. This nostalgic return is ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Welch's Fruit Snacks—a staple for kids and adults alike—are now officially free of artificial dyes. PIM Brands, headquartered in Park Ridge, began eliminating artificial dyes such as Red 40 and Blue 1 ...

Campbell’s cut its fiscal-year outlook as weak demand for its snacks dragged down second quarter sales. The soup-and-snack maker also said it would rely more on promotions and consider price cuts to ...

Fiber is the ultimate dietary multitasker, delivering a host of health benefits for the body — from lowering cholesterol and cancer risk, to promoting satiety and relieving constipation. But most ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: bhofack2 / Getty Images The expression “sour grapes” might have a negative connotation, but if you interpret it literally, ...

The expression “sour grapes” might have a negative connotation, but if you interpret it literally, it turns into a snack that thousands of people love. Grocery stores and social media feeds alike have ...

Joey is a writer, editor, TV/radio personality, lifestyle expert, and author of Basic Bitchen. Experience: Joey is a writer, editor, TV/radio personality, lifestyle expert, former entertainment ...