MediaPost

iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement

Cross-platform TV ad measurement and attribution company iSpot.tv has acquired Ace Metrix, which performs attitudinal measurement for TV and video creative. iSpot, which measures advertising reach, ...
adexchanger

How Measuring The Summer Olympics Won iSpot The NBCU Alternate Currency Test

During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ...
The Business Journals

After acquisition spree, iSpot.tv raises $325M from Goldman Sachs

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The CEO of the Bellevue-based iSpot.tv says it's poised to ...
MediaPost

iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel

In a licensing data deal with LG Ads, TV-cross platform measurement company iSpot.tv has significantly boosted the panel for its real-time TV advertising and programming data by 20 million smart TV ...
Marketing Dive

Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

Epsilon's moves to boost its capabilities around targeting and measuring campaigns come as the channel continues to grow despite persistent issues like fragmentation that could hamper its ability to ...