I’m not one for binaries, but it’s likely you’re either aware of Gap’s 2025 comeback tour, or you have a healthy amount of screen time. For those of us who aren’t full luddite teen (aspirational), I’m ...

In 2010, the American fashion designer Zac Posen was promoting a new line of garments that he’d designed for Target when a reporter asked him about catering to a mass market. “I don’t like the word ...

Gap has partnered with Young Miko for its Spring 2026 campaign, unveiling a music-video-led creative that spotlights the brand’s GapSweats collection while tapping into the cultural influence of Latin ...

The archives at Gap Inc’s headquarters in San Francisco are a record of past glory. Campaign shots from the 1990s, taken by star photographers like Annie Leibovitz, show models such as Naomi Campbell ...

Gap stock is plummeting this morning in early trading after the company reported its fourth-quarter results after the bell yesterday. As of this writing, shares of Gap Inc. (NYSE: GAP) are down more ...

Gap Inc. has launched Encore, a new membership program with an enriched package of benefits and savings, and ways for shoppers to engage deeper with the Gap, Old Navy, Banana Republic and Athleta ...

Gap CEO says its viral "Better in Denim" ad campaign drove double-digit sales growth, led by Gen Z. The campaign featured Katseye and made a wave during the denim ad wars over the summer. Gap Inc.

Gap blew away expectations for company-wide comparable sales, which grew 5% during the quater after its viral "Better in Denim" campaign with Katseye. CEO Richard Dickson told CNBC economic data ...

Even before Zac Posen launched menswear for GapStudio, the elevated proposition nestled within the all-American style flagship that is Gap, it seemed like everyone was already eager to get their hands ...

Typically, Shay Mitchell is not a jeans-on-the-plane girl; but lately, she’s reconsidering. The Béis founder and actor is teaming up with Gap for a 26-piece limited edition line of apparel and luggage ...