Meta‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) ...

OpenAI said it's closing Sora, the short-form video app that went viral after its launch six months ago. "We're saying goodbye to Sora," the company said in a post on X. "To everyone who created with ...

Through the program, which Meta calls the Creator Fast Track, creators can earn anywhere from $300 to $9,000—depending on the size of their audience—over a three-month period. All they need to do is ...

The onslaught of vertical video continues, with Instagram now going all-in on Reels with an upcoming redesign that throws you straight into Reels when you open the app. The caveat, though, is a new ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

Star Trek is a franchise that has always had the love of a devoted fan base, with audiences "boldly going" with each new talented cast that brings the spacefaring franchse to life. What better way to ...

What’s happened? Meta has launched a new Content Protection tool on Facebook to help creators stop people from reposting their videos without permission. It automatically scans Facebook for copies of ...

Meta is continuing its crackdown on copycat content. The company is introducing a new tool for Facebook Reels creators that protects creators' content from being reposted from other accounts without ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...