Algorithm prioritizes depth: Facebook’s updated Reels algorithm now weighs repeat views and saves more heavily than simple completions, aiming to surface more relevant, high-value content.

Why it matters: Facebook Reels offers CPM rates of $2–$4, beating many rivals and giving creators higher earning potential with less competition. Who can earn: Eligibility often requires 5,000–10,000 ...

Meta‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) ...

Meta launches Creator Fast Track, offering guaranteed pay and boosted reach to attract top TikTok and YouTube creators back to Facebook. Meta is making a direct play for the talent currently ...

Through the program, which Meta calls the Creator Fast Track, creators can earn anywhere from $300 to $9,000—depending on the size of their audience—over a three-month period. All they need to do is ...

Meta’s Reels has become a $50 billion business. Above is the launch video for the product from 2020. META Meta Platforms Chief Executive Mark Zuckerberg announced on an October earnings call that ...

Meta is giving Instagram users a rare glimpse into why certain posts are showing up on their Reels, the platform’s feed of algorithmically curated videos. Starting today, users will now see a list of ...

Meta is continuing its crackdown on copycat content. The company is introducing a new tool for Facebook Reels creators that protects creators' content from being reposted from other accounts without ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

Facebook is enhancing Reels with new AI-powered recommendations and a “friend bubble” feature that highlights videos your friends have liked. The update aims to make discovering and sharing content ...

Facebook's vice president of product, Jagjit Chawla, talks about how the platform treats AI-generated content and how you can see less of it. Katelyn is a reporter with CNET covering artificial ...