Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

This article discusses the DOJ’s growing crackdown on healthcare fraud, focusing on illegal speaker programs like Gilead’s $202 million settlement. It stresses the importance of strong compliance, ...

Discover how Alicia Layfield transformed networking into meaningful impact by building community through marketing, design, and in-person connection on PQ: Conversations That Build Equity.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing. #marketing ...

For a financial seminar to be a success, it needs to be compelling, and give prospects a reason to reach out to you afterward to continue the conversation. If you need some inspiration, here are 35 ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

In the rapidly evolving world of today, digitalisation is no longer an option. It has become a critical consideration for organizations willing to stay in the game, remain competitive, and be ...