Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

A successful email marketing campaign can improve a business’s bottom line, especially since email marketing is a relatively ...

Digital Brands Group operates a multi-segment platform spanning lifestyle brands, campus programs, and next-generation ...

Abstract: This paper delineates how telecommunications companies in Jordan can harness the power of big data analytics to enhance their digital marketing strategies. Its role is substantial in ...