The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...
NewJeans/NJZ have shared a remake of the iconic '80s advertisement song for Coca-Cola, titled 'I Feel Coke', alongside an accompanying video.
Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
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Indian Defence Review on MSNCoca-Cola Announces Changes to Its Iconic Bottle Design It Has Kept for DecadesCoca-Cola's new "Recycle Me Again" bottles promise a major shift toward sustainability, but not everything is as green as it seems. Hidden environmental risks and abandoned commitments cast doubt on ...
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...
Risk is a key consideration in investing and portfolio management, as investors generally aim to achieve the maximum return ...
Amid the cola wars, Mother Dairy's witty social media post garnered attention online. The post brands milk as a drink for a ...
Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...
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