From March 14, Apple is offering a new Vision Pro experience at Apple Stores. You don’t have to pay to try it out, just book ...

Apple has introduced iOS 18.4 Public Beta 3, offering users a preview of upcoming features and enhancements aimed at refining ...

The Vision Pro is officially set to receive another “immersive experience” – this time from Metallica, which filmed the work ...

TechCrunch will be on the ground at SXSW 2025 — the annual tech, music, comedy, and film conference that kicked off Friday in ...

On top of that, Apple is still working to get Apple Intelligence up and running in China, one of its most important markets. AI is a major selling point for smartphone shoppers in the region, ...

Apple announced it’s releasing an immersive concert experience from Metallica, landing on Apple Vision Pro this week. The concert experience, simply dubbed ‘Metallica’, captures a performance in ...

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...

Enter iSandman? Metallica's latest tech partnership is with Apple for a concert film based on a Mexico City performance.

Apple Arcade, the popular gaming subscription platform, is set to welcome six new games and deliver exciting updates ...

One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row ...

If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one ...

Apple revealed a new Immersive Video title for the Vision Pro. As announced at SXSW today, Vision Pro users will be treated to a live performance of three Metallica songs: “Whiplash,” “One,” and ...