The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the ...

Explore the power of problem statement advertising and audience awareness to enhance your copywriting effectiveness in the ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

We've all seen a lot of political ads lately. But in battleground states, it's a tsunami. Jack Levis is an independent voter ...

Embedding technology has transformed targeted advertising and content monetization by enabling more precise contextual ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

It’s rough out there for QSR and fast casual marketers. From decreasing customer retention and loyalty, the increasing cost ...

After 30 years, John and Bert Jacobs are finally embracing commercials, including an alien story for the holidays.

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

The presidential race saw the highest price tag at over $3 billion, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.

Allstate (ALL – Research Report), the Financial sector company, was revisited by a Wall Street analyst today. Analyst Bob Huang from ...

Women’s rights campaigners accuse the retailer of ‘dehumanising all young women’ and kowtowing to transgender ideology ...