From ghost peppers to scorching hot wings, spicy food challenges have taken social media by storm. What started as local restaurant promotions has grown into a global phenomenon, with millions of ...

“Going viral” appears to be a 21st-century phenomenon. But is it?

It was the dress that rocked the internet back in 2015, sparking the viral debate: Is it gold and white or black and blue? On ...

If you've spent any time scrolling through TikTok Live, you already know that anything can happen. But this documentary ...

A gooner is someone who masturbates for an extended period of time with the intention of blissing out, they may do it on ...

sparking the viral debate: Is it gold and white or black and blue? On the 10th anniversary of the post, Today honored the online phenomenon by bringing co-anchor Jenna Bush Hager out in the dress.

IITian Baba Abhay Singh's transition from a promising aerospace engineering career to a spiritual seeker goes viral. Despite ...

Charli XCX has shared a reaction following her song ‘Party 4 U’ going viral. Check it out here along with the new TikTok ...

This is not an article on wine and light snacks. Nor on whether we are served well by music or food trucks. I am mainly fascinated by the power of viralability in our lives today, shaping decisions ...

A look into the way the internet has changed the way bands and artists get noticed via five artists who went viral before signing a record deal.