AI is now embedded in agents’ marketing workflows, saving them time — but also contributing to the “AI slop” across social media and listing content. Some brokerage leaders are embracing AI for its ...

Benchmark Realty and eXp Realty have unveiled new referral fee disclosure forms to enhance transparency and bolster agents’ fiduciary responsibility to clients. Though a vote on enhanced referral fee ...

The companies say listing agents will control the process, with guardrails that protect commissions “on every path,” ...

The housing market may be stabilizing, but many economic factors are still in flux — and could tip home sales in a less rosy direction over the summer.

Watch the conversation as Kaz Nejatian flags the two biggest mistakes the iBuyer was making and explains why AI is essential ...

In a May 18 motion, the portal says the MLS — in coordination with Compass — has threatened to cut Zillow’s feed and “kneecap ...

Early Access” gives homeowners who “want to sell, but are not ready to commit to full exposure” more options, Chief of Real ...

Still, most renters lack the funds for a down payment, and more buyers are turning to government-backed loans, suggesting ...

The pilot program keeps agents “at the center of the transaction” and gives consumers a “simpler” experience, said ...

A new Spain affiliate adds to Corcoran’s global presence. Plus, Elliman Capital launches in a third state; Howard Hanna ...

The NAR settlement does not address home search portals, but Zillow wants to make it easier for buyers to try out an agent in a way that aligns with new rules. Zillow’s touring agreement is good for ...

Amid a flood of brokerage pre-marketing partnerships with MLSs and portals, some leaders fear the industry is abandoning the ...