Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its ...

The creative was assembled in record time for the Hershey-owned brand, which worked with The Martin Agency and MiltonOne on the effort.

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.