Sojka recently worked with the brand and Khalifa on a music video advertisement, Clear the Air, that leaned into the ...

Faced with an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the ...

As consumer viewing turns to Ramadan-themed content including series and cooking shows on platforms like Netflix and YouTube, ...

They decided to appeal to that audience’s affinity for trolling and launched an Instagram account, @Churrobon, that would ...

Electronic Arts has shortlisted Group M and IPG Mediabrands in its media planning and buying review. Campaign understands ...

Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own ...

Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building ...

Ad verification firm DoubleVerify (DV) is set to provide URL-level reporting to its advertising clients following mounting ...

WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...

I was an unemployed creative director who was recruited into the high stakes world of automotive advertising. I was ...

‘Creator-preneur’ Jayde I. Powell discusses her unique approach to content creation when working with B2B platforms including Hootsuite and Sprout Social. Emphasizing the importance of being true to ...

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that ...