Sojka recently worked with the brand and Khalifa on a music video advertisement, Clear the Air, that leaned into the ...
As consumer viewing turns to Ramadan-themed content including series and cooking shows on platforms like Netflix and YouTube, ...
Electronic Arts has shortlisted Group M and IPG Mediabrands in its media planning and buying review. Campaign understands ...
They decided to appeal to that audience’s affinity for trolling and launched an Instagram account, @Churrobon, that would ...
Faced with an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the ...
Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own ...
One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in ...
The brand could further tap into that narrative by establishing itself as a partner for consumers in overcoming the ...
Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice ...
Google announced plans to partner with additional agencies in the coming months and bring AI Lighthouse to Cannes, with Wong ...
Like many podcasts, The Delicious Dish takes a cringe-worthy turn when hosts Ana Gasteyer and Molly Shannon ask guest Samuel ...
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
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