Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

Bonjour and welcome to Campaign Asia-Pacific's coverage of the Cannes Lions 2024. The Festival of Creativity has started with a promising and dynamic agenda addressing the industry’s most significant ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

From local matchmakers Paktor and Lunch Actually to global dating services like Tinder, Bumble and Coffee Meets Bagel, there’s no shortage of options for Singaporeans looking to leverage online social ...

A study by the media agency shows most marketers spend the bulk of their time on reporting tasks—but that will change over time.

The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation ...

The non-profit industry group MMA has handed out its annual Smarties awards for APAC. Big winners included Heineken Silver’s The eKoin and Cadbury’s Shah Rukh Khan My Ad campaigns which took home Best ...

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...

Retail media is the fastest growing media channel globally, according to Group M’s This Year Next Year report.

'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a ...