Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China ...
Legacy media faces a crisis of trust. Misinformation, algorithmic manipulation, and a fractured truth threaten the very ...
Omnicom Media Group's PHD China has won the Bosch China media account, valued at $35 million according to COMvergence, from ...
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, ...
Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...