Virgin Media O2 (VMO2) has appointed MSQ Sports & Entertainment as its new lead partner and sponsorship agency, replacing M&C Saatchi Sport & Entertainment. The agency will manage Virgin Media ...

Zable has partnered with the Medialab, to expand its marketing reach with a high-impact TV campaign. The campaign, Out of this World, launched on 3rd February and will run for ...

ParalympicsGB has extended its partnership with Aldi through to 2032. The supermarket chain will continue sponsoring Paralympic athletes as they prepare for the Milano-Cortina 2026 Paralympic Winter ...

EE has launched its latest campaign, created in partnership with Saatchi & Saatchi, to mark the arrival of the new Samsung ...

Time Out has teamed up with Pepsi Max to highlight some of the top places to eat and drink in cities across the UK. The ...

Rimmel London is making a comeback as the headline sponsor of Made in Chelsea. The beauty brand, which previously sponsored ...

Durex has launched a new campaign ahead of Valentines Day. Created by McCann London, the ‘Afterglow’ campaign aims to make personal lubricant an essential part of everyone’s self-care routine. The ...

Genshin Impact is one of the most popular mobile games ever made, along with a handful of other hit titles, such as Call of Duty: Mobile, Candy Crush Saga, Among ...

Clarks is celebrating its 200th anniversary with a new documentary that honours two centuries of shoemaking. Titled A Journey ...

Westfield’s in-house retail media agency, Westfield Rise, has extended its partnership with the Walt Disney Group for another ...

Ikea has teamed up with the dating app Breeze to offer singles a unique in-store dating experience centered around their ...

Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users ...