New research shows when to mention a direct competitor in your marketing—and when to avoid it. Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Reprint: R1409C The author, a strategy and international-business professor at Harvard Business School, has come to a conclusion that may surprise you: Trying to apply management practices ...