Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.

The figure was reportedly a combination of viewership across global & U.S. broadcasts, YouTube and other digital properties.

It's an all-time record for the halftime show.

Bad Bunny, who performed at the Super Bowl halftime show in February, set a new record after global viewership numbers were ...

The Puerto Rican pop star’s performance at the Super Bowl 2026 halftime show drew 4.157 billion views worldwide within the ...

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny's Super Bowl half-time performance celebrated Spanish-language music and Latino identity, drawing over 4 billion ...

Puerto Rican musician’s show amassed more than 4.1 billion views worldwide in its first 24 hours, according to Roc Nation ...

Less than a month after Bad Bunny took to the stage for his Super Bowl 2026 Halftime performance, Jay-Z’s entertainment company Roc Nation revealed he set a huge new record.

The NFL says Bad Bunny’s Super Bowl 60 halftime show hit 4.1 billion views, but fans question the numbers and demand clarity.

Bad Bunny's Super Bowl Halftime Show garnered over 4 billion viewers worldwide, setting a new record, according to Roc Nation.