It's an all-time record for the halftime show.
Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.
The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...
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Bad Bunny’s halftime show racked up over 4 billion views in 24 hours after Super Bowl: Roc Nation
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The figure was reportedly a combination of viewership across global & U.S. broadcasts, YouTube and other digital properties.
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